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Familiarize yourself with the terminology, theories, techniques and principles of integrated marketing communications and understand their applications. Research, develop, execute and evaluate communication goals, objectives and strategies through detailed communications plans. Develop your writing skills so that you can communicate in a clear, targeted and concise manner for different communications media.

Topics

  • Developing a creative brief from concept through execution
  • Strategic communication
  • The media relations process

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Sep 10, 2019
Type
Online
Dates
Sep 16, 2019 to Sep 22, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Sep 24, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Oct 01, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Oct 08, 2019
Type
Online
Dates
Oct 14, 2019 to Oct 20, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Oct 22, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Oct 29, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Nov 12, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Nov 19, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Nov 26, 2019
Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Dec 03, 2019
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

Integrated Marketing Communications: Strategic Planning Perspectives, 5th edition, Keith J Tuckwell, ISBN 9780134270371

Required