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Familiarize yourself with the terminology, theories, techniques and principles of integrated marketing communications and understand their applications. Research, develop, execute and evaluate communication goals, objectives and strategies through detailed communications plans. Develop your writing skills so that you can communicate in a clear, targeted and concise manner for different communications media.

Topics

  • Developing a creative brief from concept through execution
  • Strategic communication
  • The media relations process

 

Applies Towards the Following Certificates

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