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Familiarize yourself with the terminology, theories, techniques and principles of integrated marketing communications and understand their applications. Research, develop, execute and evaluate communication goals, objectives and strategies through detailed communications plans. Develop your writing skills so that you can communicate in a clear, targeted and concise manner for different communications media.

Topics

  • Developing a creative brief from concept through execution
  • Strategic communication
  • The media relations process

 

Applies Towards the Following Certificates

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Type
Online
Dates
Sep 14, 2020 to Dec 11, 2020
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required