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Understand the steps of market research problem formulation, research design, data collection, analysis and the reporting of research results. Discover how to plan, evaluate and improve marketing programs. Complete a market research project to practice applying your skills.

Topics

  • The steps involved in market research
  • Applications for primary and secondary market research
  • Preparing surveys for the collection of primary data
  • Analyzing and communicating the results of marketing research

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Sep 11, 2019 to Dec 04, 2019
Type
In class
Days
W
Time
5:00PM to 7:00PM
Dates
Sep 11, 2019
Type
In class
Days
T
Time
5:00PM to 7:00PM
Dates
Sep 17, 2019
Type
In class
Days
W
Time
4:30PM to 6:30PM
Dates
Sep 25, 2019 to Dec 04, 2019
Schedule
Total Hours
36.0
Format
Instructors
  • Tanya Wickett

What to Expect

This is an interactive hybrid course; you will engage face-to-face during the in-class portion and online with your class and instructor through our online learning management system.  

You can expect approximately six hours of work per week for discussions, readings, assignments, projects, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no required textbooks for this course. Resources will be provided through OWL.

Required