Understand the steps of market research problem formulation, research design, data collection, analysis and the reporting of research results. Discover how to plan, evaluate and improve marketing programs. Complete a market research project to practice applying your skills.


  • The steps involved in market research
  • Applications for primary and secondary market research
  • Preparing surveys for the collection of primary data
  • Analyzing and communicating the results of marketing research


Applies Towards the Following Certificates


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