Understand the steps of market research problem formulation, research design, data collection, analysis and the reporting of research results. Discover how to plan, evaluate and improve marketing programs. Complete a market research project to practice applying your skills.
- The steps involved in market research
- Applications for primary and secondary market research
- Preparing surveys for the collection of primary data
- Analyzing and communicating the results of marketing research
Applies Towards the Following Certificates
- Diploma in Marketing : Required Courses