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Understand the steps of market research problem formulation, research design, data collection, analysis and the reporting of research results. Discover how to plan, evaluate and improve marketing programs. Complete a market research project to practice applying your skills.

Topics

  • The steps involved in market research
  • Applications for primary and secondary market research
  • Preparing surveys for the collection of primary data
  • Analyzing and communicating the results of marketing research

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Sep 14, 2020 to Dec 11, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Tanya Wickett

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required