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Become acquainted with all the potential media in the marketing mix. Understand each medium’s role and impact on potential marketing strategies. Discover the importance of marketing and communications planning and the role of the media plan, and learn to create an Integrated Media Plan.

Topics

  • Types of media: traditional, digital, converging
  • Media buying/costing and media monitoring/measurement
  • Media plans
  • The evolution of PR and new metrics

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Sep 14, 2020 to Dec 11, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Craig Flinn

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required