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Become acquainted with all the potential media in the marketing mix. Understand each medium’s role and impact on potential marketing strategies. Discover the importance of marketing and communications planning and the role of the media plan, and learn to create an Integrated Media Plan.

Topics

  • Types of media: traditional, digital, converging
  • Media buying/costing and media monitoring/measurement
  • Media plans
  • The evolution of PR and new metrics

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
Th
Time
9:00AM to 12:00PM
Dates
Sep 12, 2019 to Oct 31, 2019
Type
In class
Days
W
Time
12:30PM to 3:30PM
Dates
Nov 13, 2019
Type
In class
Days
Th
Time
9:00AM to 12:00PM
Dates
Nov 21, 2019 to Dec 05, 2019
Schedule
Total Hours
36.0
Format
Instructors
  • Craig Flinn

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

The Media Handbook: The Complete Guide to Advertising Media, Selection, Planning, Research and Buying, Katz, 7th edition, ISBN 9781138352643

Required