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Become acquainted with all the potential media in the marketing mix. Understand each medium’s role and impact on potential marketing strategies. Discover the importance of marketing and communications planning and the role of the media plan, and learn to create an Integrated Media Plan.

Topics

  • Types of media: traditional, digital, converging
  • Media buying/costing and media monitoring/measurement
  • Media plans
  • The evolution of PR and new metrics

Applies Towards the Following Certificates

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