This course is part of our Post-Degree Diploma in Marketing.

Understand the principles and concepts of market strategy. Discover the importance of marketing strategy and how marketing fits with other functional areas of business. Learn how to critically evaluate case studies and assess a marketing plan’s likelihood of success or failure.

Topics

• Market segmentation and market targeting
• Branding strategy
• New-product development and product life-cycle
• Integrated marketing communications

Applies Towards the Following Certificates

• Diploma in Marketing : Required Courses
• Certificate in Marketing : Required Courses