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Understand the principles and concepts of market strategy. Discover the importance of marketing strategy and how marketing fits with other functional areas of business. Learn how to critically evaluate case studies and assess a marketing plan’s likelihood of success or failure.

Topics

  • Market segmentation and market targeting
  • Branding strategy
  • New-product development and product life-cycle
  • Integrated marketing communications

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
M
Time
8:30AM to 11:30AM
Dates
Sep 09, 2019 to Nov 18, 2019
Type
In class
Days
F
Time
9:00AM to 12:00PM
Dates
Nov 29, 2019
Type
In class
Days
M
Time
8:30AM to 11:30AM
Dates
Dec 02, 2019 to Dec 09, 2019
Schedule
Total Hours
36.0
Format
Instructors
  • Sunali Swaminathan

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

Custom Course Package #M11778, available for purchase at the Western Book Store.

Required