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Communication strategy planning

Gain the knowledge, skills and tools required for designing effective communication plans. Learn to develop, implement and evaluate communication plans that fit the mission and align with the goals of an organization.

Topics

  • The fundamentals of building and implementing a strategic communications plan
  • Defining the steps required in the strategic communications planning process
  • The importance of positioning, messaging, and branding 
  • Linking a communications plan to your organization’s mission and vision

 

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
M, T
Time
9:00AM to 4:00PM
Dates
Sep 16, 2019 to Sep 17, 2019
Schedule
Total Hours
14.0
Format
Potential Discount
Instructors

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Textbook

No textbook required. All materials and handouts are provided.

Required