CMPR6207 - Strategic Communication Planning

Format Workshop

Communication strategy planning

Gain the knowledge, skills and tools required for designing effective communication plans. Learn to develop, implement and evaluate communication plans that fit the mission and align with the goals of an organization.

Topics

The fundamentals of building and implementing a strategic communications plan
Defining the steps required in the strategic communications planning process
The importance of positioning, messaging, and branding
Linking a communications plan to your organization’s mission and vision

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Recommendations

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

Applies Towards the Following Certificates

Professional Certificate in Communications and Public Relations : Courses

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CMPR6207 - 008

2018 Fall

Workshop

Available

In class

M, T

9:00AM to 4:00PM

Sep 17, 2018 to Sep 18, 2018

Schedule

View Details

14.0

Location

Downtown Campus

Workshop

Course Fee non-credit	$465.00
Western Employee non-credit	$465.00	Click here to get more information

Western Alumni

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Textbook

No textbook required. All materials and handouts are provided.