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Communication strategy planning

Gain the knowledge, skills and tools required for designing effective communication plans. Learn to develop, implement and evaluate communication plans that fit the mission and align with the goals of an organization. This course will be especially helpful to those working outside of the field of communications and public relations.

Topics

  • The fundamentals of building and implementing a strategic communications plan
  • Defining the steps required in the strategic communications planning process
  • The importance of positioning, messaging, and branding 
  • Linking a communications plan to your organization’s mission and vision

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

 

Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Oct 16, 2023 to Nov 10, 2023
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $470.00
Western Employee $470.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

October 19 - 7:00 - 8:00pm ET
October 26  - 7:00 - 8:00pm ET
November 2 7:00 - 8:00pm ET
November 9 - 7:00 - 8:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. You must attend at least three of the four scheduled live Zoom sessions.

Textbook

No textbook required.

Required