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Video 101

 

Create professional video content for web and social platforms

Video is one of the most effective ways to capture attention, communicate ideas, and engage audiences online. Whether you’re creating content for social media, internal communications, or marketing campaigns, strong video skills help your message stand out.

In this hands-on course, you’ll learn the fundamentals of planning, shooting, and producing effective short-form video content for digital platforms.

Topics

  • Steps to planning an effective short video project
  • Various types of shots and their value in video productions
  • Implementing strategies to enhance audio quality
  • Lighting set ups that add to the professionalism of video productions

Why video skills matter

Video continues to play a growing role in communication and marketing strategies across industries. Organizations are increasingly looking for professionals who can create authentic, engaging video content for digital audiences.

This course gives you practical foundational skills you can apply immediately using accessible tools and techniques.
 

Western Digital BadgeEarn a Western Digital Badge 

Recognize your learning achievement when you complete this micro-credential. 

 

Build practical video production and digital communication skills:

Plan an effective video project
Learn how to organize and prepare short-form video content with clear goals and messaging.

Capture professional-looking footage
Explore different shot types and understand how they support storytelling and audience engagement.

Improve audio quality
Use practical techniques to create clearer, more effective sound.

Use lighting effectively
Learn simple lighting setups that improve the quality and professionalism of your videos.

Create video for web and social platforms
Understand how video supports digital communication and brand storytelling.

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

EquivalencyView additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

Students will need to have access to a smartphone with built in camera and microphone for video creation.

It is recommended that students have an account on a video sharing service (YouTube, Vimeo, etc.) to allow for easier sharing of their video creations.

 

 

Certificates

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Oct 19, 2026 to Nov 13, 2026
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

October 20 - 6:00pm - 7:00pm ET
October 27 - 6:00pm - 7:00pm ET
November 3 - 6:00pm - 7:00pm ET
November 10 - 6:00pm - 7:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in Zoom sessions is not mandatory but is recommended.

Textbook

No textbook required.

Type
Online
Dates
Mar 22, 2027 to Apr 16, 2027
Schedule
View Details
Total Hours
12.0
Format
Online: with real-time learning  
Fee
Course Fee $550.00
Western Employee $550.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

March 24 - 6:00pm - 7:00pm ET
March 31 - 6:00pm - 7:00pm ET
April 7 - 6:00pm - 7:00pm ET
April 14 - 6:00pm - 7:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in Zoom sessions is not mandatory but is recommended.

Textbook

No textbook required.

Required