Video 101


Strengthen your overall communication strategy by using video that will grab attention and enable you to effectively convey your message to viewers. This hands-on course will offer a starting point on how to shoot a ready-to-go, immediate and effective video for the web. Discover how a well produced video can benefit your organization by enhancing your image and reinforcing your brand.


  • Steps to planning an effective short video project
  • Various types of shots and their value in video productions
  • Implementing strategies to enhance audio quality
  • Lighting set ups that add to the professionalism of video productions


Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

EquivalencyView additional details including learning outcomes, goals and evaluation breakdown.


Come prepared to share your experiences, opinions and perspectives with the class.

Students will need to have access to a smartphone with built in camera and microphone for video creation.

It is recommended that students have an account on a video sharing service (YouTube, Vimeo, etc.) to allow for easier sharing of their video creations.




Applies Towards the Following Certificates

Register - Select a section to enroll in
Jan 08, 2024 to Feb 02, 2024
Total Hours
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There will be four live Zoom sessions in this course.

January 9 - 11:00am - 12:00pm ET
January 16 - 11:00am - 12:00pm ET
January 23 - 11:00am - 12:00pm ET
January 30 - 11:00am - 12:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in Zoom sessions is not mandatory but is recommended.


No textbook required.