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Understand the fundamental principles of branding and brand management. Discover how to research, develop, execute and evaluate branding goals, objectives and strategies through detailed brand management plans. Learn to execute a branding plan in a targeted and concise manner for the purpose of meeting certain branding goals.

Topics

  • Writing a brand management plan
  • Strategic brand management
  • Traditional and emerging brand management tools
  • The roles of stakeholders in growing a brand

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
M
Time
5:00PM to 8:00PM
Dates
Jan 06, 2020 to Mar 30, 2020
Schedule
View Details
Total Hours
36.0
Location
Format
In Class  
Fee
Marketing - Course Fee credit (0.5 units) $0.00 Click here to get more information
Instructors

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required