Understand the fundamental principles of branding and brand management. Discover how to research, develop, execute and evaluate branding goals, objectives and strategies through detailed brand management plans. Learn to execute a branding plan in a targeted and concise manner for the purpose of meeting certain branding goals.

Topics

• Writing a brand management plan
• Strategic brand management
• Traditional and emerging brand management tools
• The roles of stakeholders in growing a brand

Applies Towards the Following Certificates

• Diploma in Marketing : Required Courses