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Understand the fundamental principles of branding and brand management. Discover how to research, develop, execute and evaluate branding goals, objectives and strategies through detailed brand management plans. Learn to execute a branding plan in a targeted and concise manner for the purpose of meeting certain branding goals.

Topics

  • Writing a brand management plan
  • Strategic brand management
  • Traditional and emerging brand management tools
  • The roles of stakeholders in growing a brand

Applies Towards the Following Certificates

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