This course is part of our Post-Degree Diploma in Marketing.

Understand the fundamental principles of branding and brand management. Discover how to research, develop, execute and evaluate branding goals, objectives and strategies through detailed brand management plans. Learn to execute a branding plan in a targeted and concise manner for the purpose of meeting certain branding goals.

Topics

• Writing a brand management plan
• Strategic brand management
• Traditional and emerging brand management tools
• The roles of stakeholders in growing a brand

Applies Towards the Following Certificates

• Diploma in Marketing : Required Courses
• Certificate in Marketing : Required Courses