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Develop an understanding of trending, observe current trends and discover how new trends in marketing may affect strategy. Become acquainted with the practice of tracking emerging trends to add immediate value in your work place. Appreciate the work and theories of industry thought leaders and experts, and gain a competitive advantage.

Topics

  • Consumer behaviour and current marketing considerations
  • The latest Internet, consumer, mobile, technology, social & media trends
  • Trend tracking, idea generation and effective messaging process

 

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
T
Time
9:00AM to 12:00PM
Dates
Jan 07, 2020 to Mar 31, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Craig Flinn

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no textbooks required for this course. Materials will be posted online through OWL.

Required