This course is part of our Post-Degree Diploma in Marketing.

Develop an understanding of trending, observe current trends and discover how new trends in marketing may affect strategy. Become acquainted with the practice of tracking emerging trends to add immediate value in your work place. Appreciate the work and theories of industry thought leaders and experts, and gain a competitive advantage.

Topics

• Consumer behaviour and current marketing considerations
• The latest Internet, consumer, mobile, technology, social & media trends
• Trend tracking, idea generation and effective messaging process

Applies Towards the Following Certificates

• Diploma in Marketing : Required Courses
• Certificate in Marketing : Required Courses