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Synthesize the various skills you’ve learned so far in this program by developing and/or implementing a “real world” marketing project in conjunction with a local “Client” organization. Work as a multi-disciplinary team with your classmates, similar to a marketing agency or department. Develop and monitor your own project plan, prepare a marketing plan, do your research, budget and measure ROI.

Topics

  • Interacting in a professional business capacity
  • Strategy planning for creating a marketing plan
  • Preparing and delivering a pitch presentation

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
T
Time
1:00PM to 4:00PM
Dates
Jan 07, 2020 to Mar 31, 2020
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required