MKTG6013 - Advanced Marketing Strategy

Format In Class

Synthesize the various skills you’ve learned so far in this program by developing and/or implementing a “real world” marketing project in conjunction with a local “Client” organization. Work as a multi-disciplinary team with your classmates, similar to a marketing agency or department. Develop and monitor your own project plan, prepare a marketing plan, do your research, budget and measure ROI.

Topics

Interacting in a professional business capacity
Strategy planning for creating a marketing plan
Preparing and delivering a pitch presentation

Applies Towards the Following Certificates

Diploma in Marketing : Required Courses

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MKTG6013 - 007

2021 Winter

In Class

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Available

Date and Time TBA

In Class

Marketing - Course Fee credit (0.5 units)

$0.00

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no required textbooks for this course. Materials will be available on OWL.