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Discover the field of Public Relations, which began to flourish at the turn of the century. Look at the historical roots of PR and its evolution through changing economies. Consider the various roles and responsibilities PR practitioners fulfill across differing industries and sectors, as well as how the practice continues to evolve.

Topics

  • The history and evolution of the PR profession
  • How the PR role functions in different sectors
  • The concept of “PR in practice”

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Type
Online
Dates
May 03, 2021 to Jul 30, 2021
Schedule
Total Hours
36.0
Instructors
  • Kara James

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook is required for this course. 

Required