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Understand why research, measurement and evaluation are fundamental to communication planning. Become familiar with the methods and tools you will use in your public relations career. Develop competence with major forms of measurement including qualitative and quantitative, primary and secondary, and formal and information research methods.

Topics

  • When research is required and what information is needed
  • Various types of PR research
  • Various PR research instruments (e.g. polls, interviews, focus groups, etc.)
  • Metrics used to measure social media campaigns

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Sep 06, 2022 to Dec 02, 2022
Schedule
Total Hours
36.0
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Real-Time Learning

There are six live Zoom sessions scheduled for this course.

September 6 - 6:00pm - 8:00pm ET
September 20 - 6:00pm - 8:00pm ET
October 4 - 6:00pm - 8:00pm ET
October 18 - 6:00pm - 8:00pm ET
November 8 - 6:00pm - 8:00pm ET
November 22 - 6:00pm - 8:00pm ET

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

  1. Public Relations Writing Worktext, Zappala & Carden, 3rd edition, Routledge. ISBN 9780415997546

  2. Canadian Press Stylebook, The Canadian Press, 19th edition, ISBN 9780920009604

  3. The Canadian Press Caps and Spelling, The Canadian Press, 22nd edition, ISBN 9780920009567

You can purchase these textbooks at the Western BookStore

Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Sep 06, 2022
Type
Online
Dates
Sep 12, 2022 to Sep 18, 2022
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Sep 20, 2022
Type
Online
Dates
Sep 26, 2022 to Oct 02, 2022
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Oct 04, 2022
Type
Online
Dates
Oct 10, 2022 to Oct 16, 2022
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Oct 18, 2022
Type
Online
Dates
Oct 24, 2022 to Oct 30, 2022
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Nov 08, 2022
Type
In class
Dates
Nov 14, 2022 to Nov 20, 2022
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Nov 22, 2022
Type
Online
Dates
Nov 28, 2022 to Dec 02, 2022
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

  1. Public Relations Writing Worktext, Zappala & Carden, 3rd edition, Routledge. ISBN 9780415997546

  2. Canadian Press Stylebook, The Canadian Press, 19th edition, ISBN 9780920009604

  3. The Canadian Press Caps and Spelling, The Canadian Press, 22nd edition, ISBN 9780920009567

You can purchase these textbooks at the Western BookStore

Required