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Build upon the writing skills acquired in PR Writing I. Further develop your writing competence and social media strategy. Understand the similarities and differences between writing for web-based vs. print-based audiences. Explore the use of the 'Big Four' social media platforms (Facebook, Twitter, Instagram and Pinterest). Create your own blog and interview a professional blogger of your choice.

Topics

  • Confident writing for different social media platforms
  • The process and responsibilities of publishing online
  • Developing copy to maximize Search Engine Optimization (SEO)
  • When and how to use the “Big Four” social media platforms

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Jan 16, 2023 to Apr 14, 2023
Schedule
Total Hours
36.0
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Real-Time Learning

Tuesdays 6-8pm EST

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Type
Online
Dates
Jan 16, 2023 to Jan 22, 2023
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Jan 24, 2023
Type
Online
Dates
Jan 30, 2023 to Feb 12, 2023
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Feb 14, 2023
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Feb 28, 2023
Type
Online
Dates
Mar 06, 2023 to Mar 12, 2023
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Mar 14, 2023
Type
Online
Dates
Mar 20, 2023 to Mar 26, 2023
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Mar 28, 2023
Type
Online
Dates
Apr 03, 2023 to Apr 09, 2023
Type
In class
Days
T
Time
6:00PM to 8:00PM
Dates
Apr 11, 2023
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

No textbook required. 

Required