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Build upon the writing skills acquired in PR Writing I. Further develop your writing competence and social media strategy. Understand the similarities and differences between writing for web-based vs. print-based audiences. Explore the use of the 'Big Four' social media platforms (Facebook, Twitter, Instagram and Pinterest). Create your own blog and interview a professional blogger of your choice.

Topics

  • Confident writing for different social media platforms
  • The process and responsibilities of publishing online
  • Developing copy to maximize Search Engine Optimization (SEO)
  • When and how to use the “Big Four” social media platforms

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
Sep 14, 2020 to Dec 11, 2020
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required