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Build upon the writing skills acquired in PR Writing I. Further develop your writing competence and social media strategy. Understand the similarities and differences between writing for web-based vs. print-based audiences. Explore the use of the 'Big Four' social media platforms (Facebook, Twitter, Instagram and Pinterest). Create your own blog and interview a professional blogger of your choice.

Topics

  • Confident writing for different social media platforms
  • The process and responsibilities of publishing online
  • Developing copy to maximize Search Engine Optimization (SEO)
  • When and how to use the “Big Four” social media platforms

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Sep 10, 2019
Type
Online
Dates
Sep 16, 2019 to Sep 22, 2019
Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Sep 24, 2019
Type
Online
Dates
Sep 30, 2019 to Oct 06, 2019
Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Oct 08, 2019
Type
Online
Dates
Oct 14, 2019 to Oct 20, 2019
Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Oct 22, 2019
Type
Online
Dates
Oct 28, 2019 to Nov 03, 2019
Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Nov 12, 2019
Type
Online
Dates
Nov 18, 2019 to Nov 24, 2019
Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Nov 26, 2019
Type
In class
Days
T
Time
4:30PM to 7:30PM
Dates
Dec 03, 2019
Schedule
Total Hours
36.0
Format
Instructors

What to Expect

This is an interactive hybrid course; you will engage face-to-face during the in-class portion and online with your class and instructor through our online learning management system.  

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, 2014, Ann Handley, ISBN 9781118905555

SEO 2018 (No Bullsh*t) Strategy: The Ultimate Step-by-Step SEO Book, Casey Leigh Henry, ISBN 9781642043631 (only available for purchase through Amazon)

Required