Build upon the writing skills acquired in PR Writing I. Further develop your writing competence and social media strategy. Understand the similarities and differences between writing for web-based vs. print-based audiences. Explore the use of the 'Big Four' social media platforms (Facebook, Twitter, Instagram and Pinterest). Create your own blog and interview a professional blogger of your choice.


  • Confident writing for different social media platforms
  • The process and responsibilities of publishing online
  • Developing copy to maximize Search Engine Optimization (SEO)
  • When and how to use the “Big Four” social media platforms


You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates


Thank you for your interest in this course.

This course is currently not available for registration. If you would like to be notified when registration opens, simply click Request Information and watch your inbox for details.