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Focus on professional development for new public relations practitioners, including managerial and leadership skills, ethics, career and personal brand management, and networking. Distinguish between various approaches to leadership and identify strategies to adapt to different leadership approaches.

Topics

  • The laws relevant to public relations including libel, intellectual property, and copyright
  • Developing leadership strategies that help individuals and organizations progress forward
  • Increasing potential career opportunities

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Type
Online
Dates
Sep 07, 2021 to Dec 03, 2021
Schedule
Total Hours
36.0
Instructors
  • Skye Nicholson-Smith

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

1. Trust Me, I'm Lying: Confessions of a Media Manipulator, 2013, Ryan Holiday, ISBN 9781591846284

2. Dare to Lead, 2014, Brene Brown, ISBN 9780399592522

Required