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Focus on professional development for new public relations practitioners, including managerial and leadership skills, ethics, career and personal brand management, and networking. Distinguish between various approaches to leadership and identify strategies to adapt to different leadership approaches.

Topics

  • The laws relevant to public relations including libel, intellectual property, and copyright
  • Developing leadership strategies that help individuals and organizations progress forward
  • Increasing potential career opportunities

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
Th
Time
2:00PM to 5:00PM
Dates
Sep 12, 2019
Type
In class
Days
Th
Time
5:00PM to 8:00PM
Dates
Sep 19, 2019 to Oct 10, 2019
Type
In class
Days
Th
Time
8:00AM to 11:00AM
Dates
Oct 24, 2019
Type
In class
Days
Th
Time
5:00PM to 8:00PM
Dates
Oct 24, 2019 to Dec 05, 2019
Schedule
Total Hours
36.0
Location
Format
Instructors

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbooks

Trust Me, I'm Lying: Confessions of a Media Manipulator, 2013, Ryan Holiday, ISBN 9781591846284

Dare to Lead, 2014, Brene Brown, ISBN 9780399592522

Required