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Focus on professional development for new public relations practitioners, including managerial and leadership skills, ethics, career and personal brand management, and networking. Distinguish between various approaches to leadership and identify strategies to adapt to different leadership approaches.

Topics

  • The laws relevant to public relations including libel, intellectual property, and copyright
  • Developing leadership strategies that help individuals and organizations progress forward
  • Increasing potential career opportunities

Prerequisites

You must be admitted to the Diploma in Public Relations

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Jan 16, 2023 to Apr 14, 2023
Schedule
Total Hours
36.0
Instructors
  • Patti McKague

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Real-Time Learning

Wednesdays, 7pm-9pm EST

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in live classes, participation, exams/quizzes and assignments.

Textbook

1. Trust Me, I'm Lying: Confessions of a Media Manipulator, 2013, Ryan Holiday, ISBN 9781591846284

2. Dare to Lead, 2014, Brene Brown, ISBN 9780399592522

Type
Online
Dates
Jan 16, 2023 to Jan 21, 2023
Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Jan 25, 2023
Type
Online
Dates
Jan 30, 2023 to Feb 04, 2023
Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Feb 08, 2023
Type
Online
Dates
Feb 13, 2023 to Feb 18, 2023
Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Mar 01, 2023
Type
Online
Dates
Mar 06, 2023 to Mar 11, 2023
Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Mar 15, 2023
Type
Online
Dates
Mar 20, 2023 to Mar 25, 2023
Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Mar 29, 2023
Type
Online
Dates
Apr 03, 2023 to Apr 08, 2023
Type
In class
Days
W
Time
7:00PM to 9:00PM
Dates
Apr 12, 2023
Schedule
Total Hours
36.0
Format
Instructors
  • Patti McKague

What to Expect

This is an interactive course; you will engage face to face during the in-class portion and online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of attendance in in-person classes, participation, exams/quizzes and assignments.

Textbook

1. Trust Me, I'm Lying: Confessions of a Media Manipulator, 2013, Ryan Holiday, ISBN 9781591846284

2. Dare to Lead, 2014, Brene Brown, ISBN 9780399592522

Required