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social media planning

In this course, students will be introduced to foundational theories, concepts, and vocabulary related to the dynamic world of digital marketing.

Topics

  • Theories and approaches to digital marketing
  • The value of effective digital marketing strategies to organizations
  • Creating compelling digital content
  • Developing clear objectives for digital marketing initiatives

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

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Type
Online
Dates
Sep 07, 2021 to Dec 03, 2021
Schedule
Total Hours
36.0
Instructors
  • Ali Adair

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately six hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook is required for this course. 

Required