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social media planning

In this course, students will be introduced to foundational theories, concepts, and vocabulary related to the dynamic world of digital marketing.

Topics

  • Theories and approaches to digital marketing
  • The value of effective digital marketing strategies to organizations
  • Creating compelling digital content
  • Developing clear objectives for digital marketing initiatives

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
M
Time
12:00PM to 3:00PM
Dates
Sep 09, 2019
Type
In class
Days
W
Time
12:00PM to 3:00PM
Dates
Sep 18, 2019 to Oct 30, 2019
Type
In class
Days
T
Time
12:30PM to 3:30PM
Dates
Nov 19, 2019
Type
In class
Days
W
Time
12:00PM to 3:00PM
Dates
Nov 20, 2019
Type
In class
Days
W
Time
12:00PM to 3:00PM
Dates
Nov 27, 2019
Type
In class
Days
W
Time
12:30PM to 3:30PM
Dates
Dec 04, 2019
Schedule
Total Hours
36.0
Format
Instructors
  • Fabian Folias

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no required textbooks for this course. Resources will be provided through OWL.

Required