MKTG6007 - Digital Marketing: Strategies and Tactics

Format In Class

social media planning

This course builds on the foundations learned in MKTG 6006 and places an emphasis on application, tactics, and strategic marketing planning.

Topics

Effective digital marketing strategies
Digital marketing tools and tactics
Measuring the effectiveness of digital marketing initiatives

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

Diploma in Marketing : Required Courses

Register - Select a section to enroll in

MKTG6007 - 003

2020 Winter

In Class

Enrollment Closed

In class

12:00PM to 3:00PM

Jan 08, 2020 to Apr 01, 2020

Schedule

View Details

36.0

Location

Downtown Campus

In Class

Marketing - Course Fee credit (0.5 units)

$0.00

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no required textbooks for this course.