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social media planning

This course builds on the foundations learned in MKTG 6006 and places an emphasis on application, tactics, and strategic marketing planning.

Topics

  • Effective digital marketing strategies
  • Digital marketing tools and tactics
  • Measuring the effectiveness of digital marketing initiatives

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
W
Time
12:00PM to 3:00PM
Dates
Jan 08, 2020 to Apr 01, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Fabian Folias

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

There are no required textbooks for this course.

Required