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professional practice for marketers

This workshop-style course will focus on professional development for new marketing practitioners, including managerial and leadership skills, ethical and legal frameworks that guide the profession, workplace communication, career and personal brand management, and conflict resolution.

Topics

  • Various approaches to leadership
  • Leadership strategies that help individuals and organizations progress forward
  • Resources and frameworks relevant to marketing practice including media law, intellectual property, and copyright

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
Th
Time
9:00AM to 12:00PM
Dates
Jan 09, 2020 to Apr 02, 2020
Schedule
Total Hours
36.0
Format
Instructors
  • Craig Flinn

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

The Leadership Experience, Richard L Daft, 7th edition, ISBN 9781337102278

Required