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professional practice for marketers

This workshop-style course will focus on professional development for new marketing practitioners, including managerial and leadership skills, ethical and legal frameworks that guide the profession, workplace communication, career and personal brand management, and conflict resolution.

Topics

  • Various approaches to leadership
  • Leadership strategies that help individuals and organizations progress forward
  • Resources and frameworks relevant to marketing practice including media law, intellectual property, and copyright

Prerequisites

You must be admitted to the Diploma in Marketing

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Date and Time TBA
Format
In Class  
Fee
Marketing - Course Fee credit (0.5 units) $0.00 Click here to get more information

What to Expect

This is an interactive course; you will engage face-to-face with your class and instructor.

You will have access to our online learning management system to review, download and print course materials, connect with your classmates and instructor via the online discussion forum.

You can expect approximately three additional hours of work per week for readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required