Loading...

marketing - group of people standing on their mobile devices

Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas.

Topics

  • Marketing process and its role within the organization
  • An introduction to the principles, theories, concepts, and techniques used in marketing
  • Applying marketing principles and theories to the marketing management decision making process

 

Recommendations

This course is a prerequisite for all other marketing courses in the Professional Certificate program.

Applies Towards the Following Certificates

Loading...

Thank you for your interest in this course.

This course is currently not available for registration. If you would like to be notified when registration opens, simply click Request Information and watch your inbox for details.

Required