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Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas.


  • Marketing process and its role within the organization
  • An introduction to the principles, theories, concepts, and techniques used in marketing
  • Applying marketing principles and theories to the marketing management decision making process



This course is a prerequisite for all other marketing courses in the Professional Certificate program.

Applies Towards the Following Certificates


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