Loading...

marketing - group of people standing on their mobile devices

Examine the various aspects of the marketing process. Discover how profitable customer relationships are created and sustained. Identify the principles, theories, concepts, and techniques of marketing that will enhance analytical and decision-making skills relative to marketing in the local, national and global arenas.

Topics

  • Marketing process and its role within the organization
  • An introduction to the principles, theories, concepts, and techniques used in marketing
  • Applying marketing principles and theories to the marketing management decision making process

 

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.

This course is recognized by:
Association of Administrative Professionals

 

Certificates

Applies Towards the Following Certificates

Loading...
Register - Select a section to enroll in
Type
Online
Dates
Sep 16, 2024 to Oct 25, 2024
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Type
Online
Dates
Jan 13, 2025 to Feb 21, 2025
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Required