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empty billboards in a metropolitan area - integrated marketing

Learn how to maximize the impact and efficacy of a marketing campaign using integrated communication strategies. Explore communication elements such as advertising, sales, public relations and media. Learn how to utilize numerous tools and strategies in order to develop an integrated communication program that will maximize the impact of your market reach while enhancing customer and media relations.

Topics

  • The foundation of integrated marketing communications
  • The fundamental principles of branding and brand management
  • IMC advertising, media, and promotional tools including social media

 

Course Outline

EquivalencyOnline Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.

 

Prerequisites

We recommend you take MRKT6201 Marketing Foundations or have previous experience in marketing prior to taking this course.

 

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Register - Select a section to enroll in

Type
Online
Dates
Jan 18, 2021 to Feb 26, 2021
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $495.00
Western Employee $495.00 Click here to get more information
Potential Discount
Instructors
  • Deborah Coward

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately eight hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required