empty billboards in a metropolitan area - integrated marketing

Learn how to maximize the impact and efficacy of a marketing campaign using integrated communication strategies. Explore communication elements such as advertising, sales, public relations and media. Learn how to utilize numerous tools and strategies in order to develop an integrated communication program that will maximize the impact of your market reach while enhancing customer and media relations.


  • The foundation of integrated marketing communications
  • The fundamental principles of branding and brand management
  • IMC advertising, media, and promotional tools including social media


Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.


Come prepared to share your experiences, opinions and perspectives with the class.


Prerequisites & Certificates


We recommend you take MRKT6201 Marketing Foundations or have previous experience in marketing prior to taking this course.


Register - Select a section to enroll in
Mar 04, 2024 to Apr 12, 2024
Total Hours
Potential Discount
  • Deborah Coward

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.


No textbook required.