Learn how to maximize the impact and efficacy of a marketing campaign using integrated communication strategies. Explore communication elements such as advertising, sales, public relations and media. Learn how to utilize numerous tools and strategies in order to develop an integrated communication program that will maximize the impact of your market reach while enhancing customer and media relations.
- The foundation of integrated marketing communications
- The fundamental principles of branding and brand management
- IMC advertising, media, and promotional tools including social media
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We recommend you take MRKT6201 Marketing Foundations or have previous experience in marketing prior to taking this course.