employees planning and analyzing information

This course focuses on the integration of market research into communication processes and the development of marketing strategies. Learn simple yet practical research techniques including data collection, analysis and reporting.


  • Integrating market research techniques into the overall marketing management function
  • Research methods and practices
  • Producing and interpreting basic analysis and report structures


Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.


Come prepared to share your experiences, opinions and perspectives with the class.



Prerequisites & Certificates


We recommend you take MRKT6201 Marketing Foundations or have previous experience in marketing prior to taking this course.



Applies Towards the Following Certificates

Register - Select a section to enroll in
Apr 22, 2024 to May 31, 2024
Total Hours
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.


No textbook required.