Loading...

employees planning and analyzing information

This course focuses on the integration of market research into communication processes and the development of marketing strategies. Learn simple yet practical research techniques including data collection, analysis and reporting.

Topics

  • Integrating market research techniques into the overall marketing management function
  • Research methods and practices
  • Producing and interpreting basic analysis and report structures

Applies Towards the Following Certificates

Loading...

Register - Select a section to enroll in

Type
Online
Dates
Mar 22, 2021 to Apr 30, 2021
Schedule
Total Hours
18.0
Format
Potential Discount
Instructors
  • Tanya Wickett

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately eight hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

TBA

Required