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a team planning marketing strategy

Understand what goes into the planning, implementation, evaluation, and control of marketing strategies and programs for products and services.

Topics

  • Theories, models and methods that emphasize strategic marketing management principles
  • Critically analyzing these theories to be able to apply this knowledge with practical insight

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
Online
Dates
May 11, 2020 to Jun 19, 2020
Schedule
Total Hours
18.0
Format
Potential Discount

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect approximately eight hours of work per week for discussions, readings, assignments, exams/quizzes and other course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook is required for this course. 

Required