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a team planning marketing strategy

Learn how to plan, implement, evaluate, and manage effective marketing strategies for products and services. Explore the essential theories and models of strategic marketing management and apply them to real-world scenarios. You will work through each stage of a strategic marketing plan, from market analysis and audience insights to creative strategy and measuring success, building the skills necessary to drive marketing results in any industry.

Topics

  • Theories, models and methods that emphasize strategic marketing management principles
  • Critically analyzing these theories to be able to apply this knowledge with practical insight

Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential. 

 

Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session SampleEquivalency

View additional details including learning outcomes, goals and evaluation breakdown.

 

Come prepared to share your experiences, opinions and perspectives with the class.

 

Prerequisites & Certificates

Prerequisites

We recommend you take this capstone course at the end of the marketing program.  Experienced marketing professionals are also welcomed to register.

Applies Towards the Following Certificates

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Register - Select a section to enroll in
Type
Online
Dates
Jun 09, 2025 to Jul 18, 2025
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Type
Online
Dates
Jun 08, 2026 to Jul 17, 2026
Schedule
View Details
Total Hours
18.0
Format
Online: Paced  
Fee
Course Fee $525.00
Western Employee $525.00 Click here to get more information
Potential Discount
Instructors

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately eight hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.

Textbook

No textbook required.

Required