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Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation

 

EquivalencyCourse Outline

View additional details including learning outcomes, goals and evaluation breakdown.

 

Prerequisites

The following course or relevant experience is required.

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Type
In class
Days
M, T
Time
9:00AM to 4:00PM
Dates
Apr 01, 2019 to Apr 02, 2019
Schedule
Total Hours
14.0
Format
Potential Discount

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

We recommend bringing a laptop or tablet to this workshop.

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Textbook

No textbook required. All materials and handouts are provided.

Required