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Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation

 

 

Professional Designation

This course when taken with CMPR6209 Social Media Fundamentals is recognized by the following associations:

Association of Administrative Professionals (AAP)
 

 

Course Outline

EquivalencyIn-Class Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.

 

EquivalencyOnline Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.

 

Prerequisites

The following course or relevant experience is required.

Applies Towards the Following Certificates

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