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Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation

 

 

Course Outline

EquivalencyIn-Class Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.

 

EquivalencyOnline Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.

 

Prerequisites

The following course or relevant experience is required.

Applies Towards the Following Certificates

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Register - Select a section to enroll in

Sep 14, 2020 to Oct 09, 2020
Type
Online
Dates
Sep 14, 2020 to Oct 09, 2020
Type
Live Online Lecture
Days
W
Time
7:00PM to 8:00PM
Dates
Sep 23, 2020
Type
Live Online Lecture
Days
W
Time
7:00PM to 8:00PM
Dates
Sep 30, 2020
Schedule
View Details
Total Hours
14.0
Format
Online: with real-time learning  
Fee
Course Fee $465.00
Western Employee $465.00 Click here to get more information
Potential Discount
Instructors
  • Dan Towers

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are two live Zoom sessions scheduled for this course.

September 23 - 7:00pm - 8:00pm
September 30 - 7:00pm - 8:00pm

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation, and completion of course activities. Attendance in Zoom sessions is not mandatory, but is recommended.

Textbook

No textbook required.

Required