CMPR6206 - Social Media Strategy

Format Online: with real-time learning

Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

Social media applications for achieving organizational goals
Implementing appropriate social media tactics
Creating social content
Measuring results for future social media implementation

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Prerequisites

The following course or relevant experience is required.

CMPR6209 - Social Media Fundamentals (Complete)

Applies Towards the Following Certificates

Digital Communications : Save 15% when you register for all three courses
Professional Certificate in Communications and Public Relations : Courses

Register - Select a section to enroll in

CMPR6206 - 015

2020 Fall

Online: with real-time learning

Sep 14, 2020 to Oct 09, 2020

Available

Online

Sep 14, 2020 to Oct 09, 2020

Schedule

View Details

14.0

Online: with real-time learning

Course Fee	$465.00
Western Employee	$465.00	Click here to get more information

Western Alumni

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week. Plan to attend a weekly live Zoom session (dates TBA).

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation, completion of course activities and attending scheduled zoom sessions.

Textbook

No textbook required.