Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

• Social media applications for achieving organizational goals
• Implementing appropriate social media tactics
• Creating social content
• Measuring results for future social media implementation

Professional Designation

This course when taken with CMPR6209 Social Media Fundamentals is recognized by the following associations:

Association of Administrative Professionals (AAP)
 

Course Outline

In-Class Session Sample

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Online Session Sample

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Applies Towards the Following Certificates

• Digital Communications : Save 15% when you register for all three courses
• Professional Certificate in Communications and Public Relations : Courses