Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.


  • Social media applications for achieving organizational goals
  • Implementing appropriate social media tactics
  • Creating social content
  • Measuring results for future social media implementation




Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.



Professional Designation

This course when taken with CMPR6209 Social Media Fundamentals is recognized by the following associations:

Association of Administrative Professionals (AAP)


Course Outline

EquivalencyOnline Session Sample

View additional details including learning outcomes, goals and evaluation breakdown.



The following course or relevant experience is required.

Applies Towards the Following Certificates

Register - Select a section to enroll in
Oct 18, 2021 to Nov 12, 2021
Total Hours
Potential Discount
  • Dan Towers

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There will be live Zoom sessions in this course. Dates TBA.

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation, completion of course activities, and attendance in scheduled Zoom sessions.


No textbook required.