Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively develop and implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall communications plan.


  • Why social media matters
  • Key performance indicators
  • Building a content strategy
  • Listening and monitoring
  • Policy, measuring, and reporting




Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

EquivalencyView additional details including learning outcomes, goals and evaluation breakdown.


This course when taken with CMPR6209 Social Media Fundamentals is recognized by the following associations:

Association of Administrative Professionals (AAP)


Come prepared to share your experiences, opinions and perspectives with the class.

All that is required is a strong desire to succeed and a willingness to learn and apply yourself.


Prerequisites and Certificates


The following course or relevant experience is required.

  • CMPR6209 - Social Media Fundamentals (Complete)

Applies Towards the Following Certificates

Register - Select a section to enroll in
Mar 18, 2024 to Apr 12, 2024
Total Hours
Potential Discount
  • Ali Adair

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

Real-time Learning

There are four live Zoom sessions scheduled for this course.

March 20 - 12:00pm - 1:00pm ET
March 27 - 12:00pm - 1:00pm ET
April 3 - 12:00pm - 1:00pm ET
April 10 - 12:00pm - 1:00pm ET

Completion Requirements

This is a graded course where a complete or incomplete will be issued. Evaluation will be based on participation and completion of course activities. Attendance in the live Zoom sessions is not mandatory but is recommended.


No textbook required.