CMPR6206 - Social Media Strategy

Format Workshop

Planning a social strategy

Gain insight into why organizations should use social media and discover how to effectively implement social strategies. Learn to integrate, execute, and evaluate social media tools as integral components of your organization’s overall marketing communications plan.

Topics

Social media applications for achieving organizational goals
Implementing appropriate social media tactics
Creating social content
Measuring results for future social media implementation

Course Outline

View additional details including learning outcomes, goals and evaluation breakdown.

Prerequisites

The following course or relevant experience is required.

CMPR6209 - Social Media Fundamentals (Complete)

Applies Towards the Following Certificates

Digital Communications : Required
Professional Certificate in Communications and Public Relations : Courses
Professional Certificate in Marketing : Elective

Register - Select a section to enroll in

CMPR6206 - 013

2018 Spring

Workshop

Available

In class

M, T

9:00AM to 4:00PM

Apr 02, 2018 to Apr 03, 2018

Schedule

View Details

14.0

Location

Downtown Campus

Workshop

Course Fee non-credit

$465.00

Western Alumni

Section Notes

What to Expect

This is an interactive workshop, which may include lectures, group exercises, role-play and discussion. Come prepared to share your experiences, opinions and perspectives with the class. There are no exams, quizzes or homework!

We recommend bringing a laptop or tablet to this workshop.

Completion Requirements

To complete this course, active participation is required and participants must attend 100% of this course.

Textbook

No textbook required. All materials and handouts are provided.