web strategy

Having an effective web presence requires planning and thought, not only about the technology you are using, but also who you are trying to reach and what exactly you are trying to communicate to them. Explore strategies for focusing on the core of your web identity - your content - and how to make sure your message works with your technology to support a meaningful, online experience.


  • Identifying your online audiences and their needs
  • Relevant content for the web
  • The importance of usability in your web platform
  • Incorporating web strategies into communications, marketing or other web-related plans


Western Digital BadgeEarn a Western Digital Badge 

Recognizing your learning achievement when you complete this micro-credential


Financial Assistance
Financial Assistance

This course is eligible for Ontario Student Assistance Program (OSAP) micro-credential funding. Find out if you are eligible.

Online Session Sample

EquivalencyView additional details including learning outcomes, goals and evaluation breakdown.


This course is recognized by the Association of Administrative Professionals (AAP).




Applies Towards the Following Certificates

Register - Select a section to enroll in
Feb 26, 2024 to Apr 19, 2024
Total Hours
Potential Discount
  • Jessica Johnston

What to Expect

This is an interactive course; you will engage online with your class and instructor through our online learning management system. Plan to log into your course regularly throughout the week.

You can expect to spend approximately six hours of work per week on course requirements.

Completion Requirements

This is a graded course. Evaluation will be based on any combination of participation, exams/quizzes and assignments.


No textbook required.