Plan, execute and evaluate successful marketing campaigns.

Develop knowledge and expertise in identifying and balancing customer needs and wants with your products and services in collaboration with the market’s supply and demand. Learn ways to build customer relationships and use marketing management philosophies to your advantage. Develop the tools, knowledge and skills required to drive marketing success.

Designed for

Professionals looking to transition into or advance their career in a digital marketing, marketing or communications.

Details

Courses: Five required
Format: Online
Cost: $3,125
Admission: OPEN, no application
Completion Time: 11 - 36 months

Recommended Background

If you’re new to marketing or have limited experience, you may wish to begin with Marketing Foundations to build your understanding of core marketing concepts. 

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